Privacy Policy – Cakewow

Introduction

Cakewow.co.uk (“Cakewow”, “we”, “us”, “our”) is committed to respecting and protecting your privacy when you visit our website cakewow.co.uk and when you purchase our edible cake decorations and related products.
This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, create an account, place an order, sign up for marketing, or contact us.

This website is not intended for children, and we do not knowingly collect data relating to children.

Who we are

Our website address is: https://cakewow.co.uk.
Cakewow is the controller and is responsible for your personal data.

Contact details

If you have any questions about this Privacy Policy or our privacy practices, please get in touch with us using the contact details provided on our website.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection (www.ico.org.uk). We would appreciate the opportunity to address your concerns before you contact the ICO, so please get in touch with us first.

Changes to this policy and your duty to inform us

We reserve the right to update this Privacy Policy from time to time. Any changes will be displayed on this page, accompanied by an updated “last updated” date.
The personal data we hold about you must be accurate and up-to-date. Please notify us if your details change while you are a customer.

Third‑party links

Our website may include links to third‑party websites, plug‑ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third‑party websites and are not responsible for their privacy policies. When you leave our website, you should read the privacy policy of every website you visit.

What information do we collect?

When you use cakewow.co.uk or purchase products from us, we may collect, use, store, and transfer different types of personal data, including:

  • Identity Data – such as first name, last name, title.

  • Contact Data – such as billing and delivery addresses, email addresses, and telephone numbers

  • Financial Data – such as your chosen payment method (for example, card or PayPal). We do not store full card details on our systems.

  • Your Images – any photos or artwork you upload to create personalised edible decorations.

  • Transaction Data – details of products you purchase from us and payments to and from you.

  • Technical Data – internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug‑in types and versions, operating system and platform, and other technology on the devices you use to access our site.

  • Profile Data – your username and password, past orders, and your account settings.

  • Usage Data – information about how you use our website, product, ts, and services.

  • Marketing and Communications Data – your preferences for receiving marketing from us and your communication preferences.

We may also collect, use, and share aggregated data, such as statistical or demographic information. Aggregated data is not considered personal data under the law, as it does not directly or indirectly reveal your identity.

We do not intentionally collect any special categories of personal data about you (such as health or sensitive information) or information about criminal convictions and offences.

If you provide us with personal details of another person (for example, their name and address for delivery), you must ensure that they are aware of and agree to share that information with us. We will only use it to provide the relevant service.

How we collect your information

We collect data in several ways:

  • Direct interactions: You may give us your data when you place an order, create an account, upload images, subscribe to marketing messages, enter a competition or survey, or contact us.

  • Automated technologies: As you interact with cakewow.co.uk, we may automatically collect Technical and Usage Data using cookies and similar technologies.

  • Third parties: We may receive Technical and Usage Data from analytics providers (for example, those helping us understand site traffic and usage patterns) and payment or delivery partners.

Cookies

Cakewow uses cookies to distinguish you from other users of our website. This helps us provide you with a good browsing experience and allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or device, if you agree. We may use:

  • Strictly necessary cookies – required to run our website and enable functions such as the shopping basket and checkout.

  • Analytical/performance cookies – to recognise and count visitors and see how they move around the site, helping us improve layout and content.

  • Functionality cookies – to recognise you when you return so that we can remember your preferences (for example, your region).

  • Targeting cookies – to record your visit, pages viewed, and links followed so that we can make our site and advertising more relevant to your interests.

You can block cookies by adjusting your browser settings. If you block all cookies (including essential cookies), some parts of our website may not function properly.

If our site allows comments, logging, or publishing features:

  • If you leave a comment, you may choose to save your name, email, and website in cookies for your convenience next time you comment.

  • When you log in, temporary cookies may be set to check if your browser accepts cookies, and additional cookies may be used to store your login information and display preferences.

  • If you edit or publish content, an extra cookie may be saved in your browser with the ID of the post you edited.

Comments and media

If the website allows comments:

  • When you leave a comment, we collect the data displayed in the comments form, your IP address, and the browser user agent string to assist with spam detection.

If you upload images, avoid uploading those with embedded location data (EXIF GPS). Visitors may be able to download and extract any location data from images on the site.

Embedded content from other websites

Articles or pages on cakewow.co.uk may include embedded content (for example, videos, images, or articles). Embedded content from other websites behaves in the same way as if you visited those websites directly.
These sites may collect data about you, use cookies, embed additional third‑party tracking, and monitor your interaction with that embedded content, including tracking if you have an account and are logged in to that website.

How we use your information

We will only use your personal data when allowed by law, most commonly in the following situations:

Contract fulfilment

To perform the contract we are about to enter into or have entered into with you, for example, to:

  • Register yourself as a customer.

  • Process and deliver your orders, including sending order updates.

  • Take and recover payments owed to us.

  • Handle customer service queries.

To improve customer service and our site

To:

  • Respond efficiently to your customer service requests and support needs.

  • We will communicate with you about changes to our services, ask for your feedback or reviews, and invite you to participate in surveys or competitions.

  • Improve and personalise our website, products, services, marketing, and customer experience.

Legitimate interests

Where necessary for our legitimate interests (or those of a third party) and where your interests and fundamental rights do not override those interests, for example:

  • To manage our relationship with you, including handling complaints or disputes.

  • To protect our business and website, including fraud prevention and security monitoring.

  • To analyse how customers use our website and products to develop and grow our business.

Legal obligations

Where we are required to comply with a legal or regulatory obligation, such as maintaining certain records for tax or reporting purposes.

Marketing

  • Promotional offers: We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view of what we think you may like or need, and to decide which offers are relevant to you. You will receive marketing communications if you have requested information from us or made a purchase from us and have not opted out of receiving them.

  • Third-party marketing: We will obtain your explicit consent before sharing your personal data with any third party for their own marketing purposes.

  • Opting out: You can opt out of marketing emails at any time by following the unsubscribe links in the messages or by contacting us. Opting out will not affect communications related to your orders or other essential service messages.

Change of purpose

We will only use your personal data for the purposes listed above, unless we reasonably consider that we need to use it for another purpose that is compatible with these purposes. If we need to use your data for a purpose other than the original one, we will clearly explain the legal basis for this.
We may process your personal data without your knowledge or consent where required or permitted by law.

Who we share your information with

We do not sell, trade, or rent your personal information to third parties.
We may share your personal data with:

  • Service providers that help operate our business, including delivery companies, payment processors, IT and system administration providers, and email service providers.

  • Professional advice, including lawyers, bankers, auditors, and insurers.

  • HM Revenue & Customs, regulators, and other authorities, as required by law.

  • Third parties to whom we may sell, transfer,  or merge parts of our business or assets. If that happens, the new owner may use your personal data in the same way as set out in this policy.

All third parties are required to keep your data secure and to handle it in accordance with applicable laws. They are only allowed to process your personal data for specified purposes and in accordance with our instructions.

How long do we keep your information?

We will retain your personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, tax, accounting, or reporting requirements.

For example:

  • If you leave a comment, the comment and its metadata may be retained indefinitely so we can recognise and approve follow-up comments automatically.

  • If you create an account, we retain the information in your profile as long as your account is active. You can view, edit, or delete most of your personal information at any time through your account settings (except your username in some cases). Website administrators can also see and edit that information.

  • We keep order and transaction records for the period required by law and for our legitimate business needs.

Unless you inform us otherwise, we will retain photos and other content you upload for only as long as necessary to fulfil your order and provide any related support.

You have certain rights under data protection laws in relation to your personal data, including the right to:

  • Request access to the personal data we hold about you.

  • Request correction of any incomplete or inaccurate data we hold about you.

  • Request erasure of your personal data in some circumstances.

  • Object to processing where we are relying on a legitimate interest, and you feel this impacts your fundamental rights and freedoms, and to object to direct marketing.

  • Request restriction of processing of your personal data in certain situations.

  • Request the transfer of your personal data to you or to a third party in a structured, commonly used, machine‑readable format, where technically feasible.

  • Withdraw consent at any time where we rely on consent to process your personal data (for example, for specific marketing). This will not affect the lawfulness of processing carried out before you withdraw consent, but it may mean we cannot provide some services.

If you wish to exercise any of these rights, please get in touch with us using the details provided on our website.

Where your data is sent

Visitor comments may be checked through an automated spam detection service and other security or fraud‑prevention tools.
In some cases, your data may be processed outside the UK or the European Economic Area by our service providers. Where this occurs, we will ensure that appropriate safeguards are in place to protect your personal data in accordance with data protection laws.

Couldn’t find what you need? Use our Contact Form, and we’ll reply on the same working day, or try our chat service.